TV Advertising; Business Technology and Systems edition by Lawrence Harte Humor Entertainment eBooks
Download As PDF : TV Advertising; Business Technology and Systems edition by Lawrence Harte Humor Entertainment eBooks 
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and TV advertising systems are evolving into targeted interactive marketing networks. Between 2004 and 2010, over 1/3rd of money budgeted on television advertising campaigns ($17 billion per year in the United States) had shifted to Internet advertising. Television advertising is changing to better compete and in some cases outperform Internet advertising. TV systems have been evolving into two-way media distribution networks (cable modems, IPTV, mobile video). This allows TV systems to better identify who should receive certain types of ads and to get immediate feedback on how they are reacting to the commercials. You will discover how targeted and addressable advertising can be used to better select commercials for viewers and how interactive commercials allow viewers to select, store, and expand (telescope) commercials. These advanced advertising systems can provide more value for the viewer, create more sales for the advertiser, and earn more revenue for the broadcaster. The book describes the roles of TV ad agencies and how some of them are starting to change to take advantage of new targeted advertising options. This includes ways that ad messages can be linked (integrated) across multiple media channels (such as TV networks and the Internet). You will learn new efficient and effective ways to produce quality and efficient television commercials and understand new ways that advertisers can setup and control their own TV ad campaigns using web portals. Discover some of the new tracking capabilities that are installed in set top boxes that provide viewing information back to the television system. This viewer tracking software allows an advertiser to learn if their ad was watched and for how long the commercial was viewed.
TV Advertising; Business Technology and Systems edition by Lawrence Harte Humor Entertainment eBooks
I was hoping for more substantial (theory/applications) information---considering the expertise of the author---but this book is more like a glorified glossary. While it's good to have a terminology reference about digital advertising tech (which is slightly better than relying on Wikipedia) the title of the book should more accurately convey (in the title) how the content is set up, such as 'essential concepts.' I feel the title of the book falls short because I see that some readers believed the content was too technical; yet others (such as myself) didn't get as much technical information as was hoped for. I think the author should do another book on the subject...I sincerely believe he can provide lots more useful information !Product details
|
Tags : TV Advertising; Business, Technology, and Systems - Kindle edition by Lawrence Harte. Download it once and read it on your Kindle device, PC, phones or tablets. Use features like bookmarks, note taking and highlighting while reading TV Advertising; Business, Technology, and Systems.,ebook,Lawrence Harte,TV Advertising; Business, Technology, and Systems,Business & Economics Advertising & Promotion,Technology & Engineering Television & Video
People also read other books :
- Dark Dreams of Yesterday Juanita Cox 9781466972803 Books
- Hot Dogs Pretzels and an American Adventure Steve Taylor 9781291101492 Books
- Boys that Bite A Blood Coven Vampire Novel The Blood Coven Vampires Book 1 eBook Mari Mancusi
- The Beauties of the Bosphorus Classic Reprint Miss Pardoe 9781332103928 Books
- An Unkindness of Ravens The Phantom Queen Alex Whiteshadow 9781449993665 Books
TV Advertising; Business Technology and Systems edition by Lawrence Harte Humor Entertainment eBooks Reviews
This book is pretty technical. More about the systems and equipment that do TV
advertising. I wanted more on the actual production of the TV commercials and it does cover that but only one chapter on TV commercial production.
It does explain things fairly well and I learned. The diagrams are a bit cartoonish but they do help explain the concepts.
It covers some advertising methods that don't seem to be offered yet (such as web TV viewing skin ads and TV Widget Ads).
Holy crap, I can't believe I was suckered into buying this completely useless book. I would try to get some of my money back by selling it used but I might have too much integrity for that. The content in this book can basically be found in wikipedia. It basically picks a topic and just starts defining concepts in advertising...like Ad insertion, ad scheduling, viewer based advertising....etc. This is the entire book, with a few pathetic illustrations. It's like just the key terms and definitions section of a REAL book on advertising.
This is a very good book about understanding television advertising, and its various facets. I'd recommend it to anyone who is actively involved in the TV/broadcasting industry, or anyone who is interested in learning about the industry.
I was hoping for more substantial (theory/applications) information---considering the expertise of the author---but this book is more like a glorified glossary. While it's good to have a terminology reference about digital advertising tech (which is slightly better than relying on Wikipedia) the title of the book should more accurately convey (in the title) how the content is set up, such as 'essential concepts.' I feel the title of the book falls short because I see that some readers believed the content was too technical; yet others (such as myself) didn't get as much technical information as was hoped for. I think the author should do another book on the subject...I sincerely believe he can provide lots more useful information !
0 Response to "[FIA]≡ Libro Gratis TV Advertising; Business Technology and Systems edition by Lawrence Harte Humor Entertainment eBooks"
Post a Comment